Brand Partnership & Campaign Manager
Salary:
From £30,000- £40,000 plus bonus
Role:
Permanent
Location:
Remote, England
One of our clients are looking for a Brand Partnership & Growth Manager to join their team due to growth.
The Role
This role exists to grow revenue from brands already in our ecosystem and convert qualified interest into long-term partnerships.
You will own brand relationships commercially — from discovering brands they can sell high value deals to serious conversation through renewal, upsell, expansion, and ongoing growth. This is not a coordination role. This is not account babysitting.
You are accountable for:
Revenue growth
Retention
Expansion
Commercial clarity between brand ↔ agency ↔ creator
If a brand stalls, underperforms, churns, or doesn’t expand — you take responsibility and fix it.
Why This Role Exists Now
Our client is an influencer marketing agency that has proven demand — but not yet built a mature commercial system.
Right now:
Most brand deals are one-off influencer partnerships
Founder involvement is high
Pipeline, nurturing, and offer structure are inconsistent
Retention and expansion exist — but are not predictable
This role exists to change that.
The Brand Partnerships & Growth Manager will own the entire commercial lifecycle:
Defining who we sell to
Building a pipeline from scratch
Structuring influencer marketing offers
Nurturing brands into long-term partnerships
Turning one-off deals into durable revenue
This is not a role for someone joining a finished system.
This is for someone who can build one.
Responsibilities / Ownership
1. Commercial Strategy & ICP Definition
Define and continuously refine the companies Ideal Customer Profiles across:
Brand size
Category
Geography
Influencer maturity
Decide who we pursue and who we ignore
Shape positioning and messaging based on ICP pain points and buying triggers
You are responsible for ensuring we pursue quality, not noise.
2. Pipeline Creation From Scratch
Build and own a brand pipeline from the ground up
Design outbound strategies tailored to each ICP:
Cold outreach
Warm re-engagement
Partner-led introductions
Determine:
Target volumes
Sequencing
Qualification standards
Ensure pipeline health is intentional, not accidental
If the pipeline is weak, it’s visible — and it’s yours to fix.
3. Offer Design & Deal Structuring
Translate brand needs into clear, compelling offers
Decide when to sell:
One-off activations
Retainers
End-to-end managed services
Structure deals that balance:
Brand outcomes
Creator economics
Agency margins
Pressure-test briefs, lead magnets, budgets, and timelines before execution
You are accountable for what they sell, not just that they sell.
4. Lead Nurturing & Conversion
Own brand relationships from first touch to closed deal
Design and execute nurture paths:
Education
Timing-based follow-ups
Value-driven check-ins
Move brands forward decisively or disqualify them early
Ensure no warm lead goes stale due to inaction
Momentum is managed — not hoped for.
5. Revenue Growth, Retention & Expansion
Own commercial performance across your book of business
Identify and execute upsell and expansion opportunities
Drive renewals and long-term partnerships
Reduce churn through clarity, expectation-setting, and ownership
Growth is not a separate phase — it’s part of the role.
6. Forecasting, Reporting & Commercial Clarity
Maintain a clean view of:
Pipeline
Active deals
Expansion opportunities
At-risk accounts
Forecast revenue accurately
Surface risks early and act on them
No surprises. No ambiguity.
7. Cross-Functional Execution
Work closely with:
Campaign Managers (delivery & performance)
Influencer Partnerships team (creator supply, upsell opportunities & rates)
Ops (process, reporting, scale)
Translate brand goals into clear internal direction
Hold the line on scope creep and timeline drift
You don’t “manage” execution — but you own the outcome.
Success in This Role Looks Like
Within 30 days:
A strategy and funnel for lead gen is developed.
Active conversations for upsells with current clients begin.
Improvements in the current sales pipeline and how every client / lead is approached.
Syncing with the sales and campaigns team along with Ops to set a standard for delivery and quality.
Within 90 days:
You fully own a book of brand accounts
You are confidently leading commercial conversations
You’ve identified clear expansion paths across your accounts
You’ve successfully signed recurring retainers / high value deals to the agency - the revenue difference should be clearly visible.
Within 6–12 months:
Accounts you manage grow in value
Retention is high
Brands proactively involve you in planning
Revenue feels stable, expandable, and predictable
You’ve successfully added multi 5 figures of MRR to the agency.
You’ll Thrive in This Role If…
Have experience selling influencer marketing or agency services
Have 3–6+ years in partnerships, growth, or commercial roles
Have worked in an early or messy agency environment
Are comfortable building structure from nothing
Think commercially, not just transactionally
Can hold difficult conversations with brands
You’ll Struggle in This Role If…
You only want to close deals inside an existing pipeline
You rely on heavy founder guidance
You avoid ambiguity
You don’t want responsibility for outcomes
You aren’t numbers or commercially focussed.
Apply
If you wish to find out more about this role and apply please contact:
