VP of Marketing
Salary:
From £70,000 - £90,000
Role:
Permanent
Location:
London (hybrid)
Our client is looking for a VP of Marketing to join their team.
What's the opportunity?
They are looking for a for someone who is an energetic, inspiring, self-starter to drive their marketing efforts. Able to speak data analytics as well as brand, able to handle B2B and B2C, you’ll have a few years experience in an ad agency or tech scale-up, and be ready to take on all aspects of the marketing mix.
The ideal candidate
- Min 5 years of marketing experience in a leading marketing agency or in a tech startup: Post Seed, Series A or Series B
- Demonstrable experience in both B2C and B2B, pref. including product launch, brand building, response and retention campaigns.
- Track record of working across multiple channels with a strong understanding of associated concepts, strategy and techniques
- Great creative judgement coupled with a data metric-focussed mindset
- Creativity, an ability to produce and promote innovative and original ideas
- Start-up mentality – team player, flexible, dedicated, hardworking a must
Your responsibilities:
- Own brand marketing, across digital and offline channels
- Own all consumer direct response and retention marketing, focused predominantly on digital channels including PPC, social, email, programmatic and any other channels that you can show generate results
- Champion a data-centric approach to marketing, bringing in best practices to ensure that we are making data informed decisions
- Work closely with product team on launching new products and features and on product positioning
- Manage and coach a B2B marketer who will own B2B acquisition and nurturing marketing, across both online (including display, email, CRM and other relevant channels) and offline (including sponsorship, events and PR) channels
- Advise on any other hires required within the marketing team, and manage and mentor them as appropriate
Apply
If you wish to find out more about this role and apply please contact:
