Performance Marketing Manager
Salary:
From £40,000 - £45,000
Role:
Permanent
Location:
Manchester
Our client is looking for a Performance Marketing Manager to join their team.
They are an agile team operating in a start-up environment. This role comes with responsibility for day-to-day budget management, and the management of external agencies across PPC, paid social and affiliate. Launching and growing their in-house influencer program will be a key part of your remit. The role will also line manage two Marketing Executives covering CRM, social, content and influencer.
This role reports direct into the CMO and offers progression to Head of Performance Marketing for the right candidate.
Role Responsibilities
Working with the CMO to plan, build and execute the marketing strategy for the business and own brand’s, your core objective will be to deliver revenue and traffic growth within a strict COS%.
Agency Management
• Their paid channels are managed by external partners, you will work collaboratively with them to maximise their return on spend, challenging working practices and driving optimisations.
• Proactively seeking opportunities to test new partners and drive the growth of promising new opportunities.
Budget Management and Forecasting
• Responsible for managing spend across PPC, paid social and affiliates within a strict COS% target. • Identifying opportunities for incremental activity and build a proposal for budget sign-off.
• Supporting the CMO on forecasting sitewide and channel performance, working across teams to understand and mitigate risk.
Channel Planning
• Managing two Marketing Executives, helping plan their CRM strategy (both campaign and lifecycle sends), social and live shopping calendars and content
Building Relationships
• Working collaboratively with the ecom team to optimise campaign performance.
• Building relationships across the business, including buying, logistics and customer services, to establish a continuous feedback loop around channel performance and insight into stock, range and competitive offering.
Team Management
• Line managing two Marketing Executives, completing weekly 121s, setting objectives and driving their development.
Experience and Skills
• Proven management experience across performance marketing (PPC, paid social and affiliates are essential, with SEO, CRM and influencers also being preferred), in-house or agency.
• Experience managing budgets autonomously, comfortable making decisions on spend and escalating challenges as required.
• A great communicator, you will be confident speaking to people at all levels across their business, providing regular performance updates and escalating issues where required.
• Comfortable in a high-autonomy environment, embracing ownership of your areas including budget management.
• Confidence managing spend within a strict COS% target is essential and will likely be a core part of your current role.
• Critical thinker with strong problem-solving skills along with the ability to spot challenges, propose solutions and drive-through to completion.
• Exceptional attention to detail with a commitment to professional output, you understand that the way we present their brand across all touchpoints impacts customer perception and ultimately sales and can support others in bringing this to life.
Apply
If you wish to find out more about this role and apply please contact:
